5 logos

: Lucky Brand is a clothing store known for their jeans. This is a current logo for the company and I like the simplicity of it and the use of the 4-leaf clover. The clover obviously implies luckiness and is a good tactic to keep the logo memorable and identifiable.

: Infiniti is a car company with a sleek and effective logo design. The words are clear and simple and the graphic plays off the term infinity, which looks like a road going on for infinity. The logo is effective and memorable.

: The 2012 London olympics logo caused some controversy over the look. To me, the logo is difficult to quickly read and identify the concept. The first 2 looks like a z for starters. It's just too much and not very effective. The colors aren't that great either.

: Capitol records is one of the biggest record labels in the country and their logo fits this fact well. I like how they make use out of the capitol building with the stars. This logo has lasted a long time and is very recognizable. I really like the font, it seems to flow with the oval shape.

: The New England Patriots logo is very effective and is also widely known throughout the country, especially this weekend. I like how the colors and the star relate to America. The patriot looks as if he is charging forward, like in football. A very good use in color and imagery. Very American like Football.